◆ Service · 04
Launch & Growth.The work after launch.
DevOps, monitoring, analytics, growth experiments, the boring scaling work that makes products real.
◆ Why we do this
Launch is not a moment. It is the work you do every week for the first year.
Launch and growth: we stay in the trenches after launch. Infrastructure that scales as you do, monitoring that wakes us up before customers do, analytics that answer questions instead of generating dashboards, and growth experiments that compound into channels, not one-off spikes.
◆ How it goes
Our approach, in three phases.
Soft launch
Closed beta with real users, telemetry on every flow, weekly cycles of bug-fix → instrument → iterate. Where most products learn what they actually are.
Public launch
Coordinated PR, content, paid acquisition tests. Plus the unglamorous: scaling auth, queue depth, db read replicas. The launch team handles both fronts.
Compounding
Growth experiments with proper hold-out controls. SEO that earns links instead of just publishing pages. Lifecycle email that actually re-engages. Boring work, big results.
◆ What you get
Concrete deliverables.
No abstract decks. Every engagement produces artifacts you can hand off, build on, or hold us accountable to.
- Production-grade infrastructure + scaling plan
- Observability stack (alerts, dashboards, runbooks)
- Product analytics (PostHog, GA, or your tool of choice)
- Growth experiment framework + roadmap
- SEO + content strategy
- Lifecycle email + support setup (when needed)
◆ Common questions
Things people ask before they brief us.
Do you stay on after launch?
Often. Many engagements transition into a retainer for ongoing growth + maintenance. Or we hand off to your in-house team with full documentation.
Can you handle paid acquisition?
Yes. We have run campaigns on Google, Meta and X, and can extend to other channels with proper attribution and budget controls. We test channels lean, kill them fast if they do not work, and double down on the ones that do.
Do you do SEO?
Yes. Technical SEO + content strategy + link earning. We optimize for AI search engines (ChatGPT, Perplexity) too. That traffic is real and growing fast.
◆ Three more disciplines
Often, the work spans more than one.
◆ Let's talk
Have an idea?
Let's see if we can make it real together.
Or email us at hello@thinkmakr.com