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thinkmakr

◆ Pricing

How we price work. Honest ranges. Written proposals.

Transparent ranges by engagement type, plus the methodology we use to scope and quote. No fixed tiers, no surprises.

◆ The short answer

The price of a Thinkmakr engagement depends on scope, platforms, integrations, and ongoing support. Most engagements range from low five figures for a focused MVP to low six figures for a full multi-platform launch, plus an optional retainer. Every engagement is quoted in writing before any work starts.

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◆ Engagement types

Four shapes of work.

Each one comes with a typical range, a typical timeline, and a written list of what is and is not included. Pick the closest fit and we refine in discovery.

● 3 working daysRange · Low four figures

Three-day prototype

A clickable prototype of your product, wired with sample data. Real screens, real interactions. The output of the first three days of any larger engagement, available standalone.

Includes

  • Discovery call and written brief
  • High-fidelity clickable prototype
  • Sample data through every flow
  • Async demo recording for stakeholders
  • A scope log and a pricing range for the next phase

Not included

  • Production code
  • Backend, database, or auth
  • App Store or Play Store submission
● 8 to 12 weeksRange · Low to mid five figures

MVP build

A live, billable MVP: the smallest version of the product that earns real signal from real users. Auth, billing, core flows, telemetry. Strict scope discipline so the product ships.

Includes

  • Everything in the three-day prototype
  • Production codebase, typed end to end
  • Auth, billing (Stripe), and admin tools
  • Postgres database with migrations
  • CI/CD with preview environments
  • Observability and crash reporting
  • Soft launch and a 30-day stabilisation window

Not included

  • Native mobile apps (those are scoped separately)
  • Heavy growth marketing (handled in launch and growth)
  • Custom branding or brand strategy work
● 12 to 20 weeksRange · Mid five to low six figures

Full build

A complete product: SaaS, web app, or mobile, ready for paying customers. Multi-tenant architecture, billing, admin tools, and a launch plan. We do strategy, design, engineering, and launch under one roof.

Includes

  • Everything in the MVP build
  • Full design system and component library
  • Multi-tenant data isolation
  • Native mobile apps (iOS, Android) when in scope
  • Public launch plan and instrumentation
  • Six months of post-launch retainer (optional)

Not included

  • Paid acquisition spend (passed through at cost)
  • Third-party SaaS subscriptions (passed through)
  • Hardware or device-specific certifications
● Monthly, rollingRange · Low to mid four figures per month

Ongoing retainer

Post-launch ownership. Bug fixes, OS updates, growth experiments, observability, and a weekly demo. Most clients keep us on a retainer for the first six months after launch, then either continue or graduate.

Includes

  • Bug fixes and small features
  • OS updates and dependency upgrades
  • Observability and on-call coverage
  • Growth experiments with proper hold-out controls
  • Weekly demos and a written changelog

Not included

  • 24/7 on-call without a written SLA
  • Major rewrites (those are scoped as a new engagement)

◆ How we scope

Brief, call, proposal, walkthrough, sign.

A five-step methodology. The first 30-minute call and the written proposal are free. The first paid line of work is after a signed statement of work.

Step 01

Brief

You email us with what you want to build, who it is for, and roughly when. We read every brief and respond in a working day.

Step 02

Discovery call

A 30-minute call to understand the user, the constraint, the budget, and the timeline. No deck, no pitch.

Step 03

Written proposal

A short, opinionated proposal with timeline, cost range, what is and is not included, and the specific risks we see.

Step 04

Scope walkthrough

We walk through every line of the proposal together. You ask us anything. We change anything that is wrong before signing.

Step 05

Signed SOW and kickoff

A signed statement of work locks scope, milestones, and payment. We start the next working day.

◆ What changes the price

Six dimensions, plainly explained.

DimensionEffect on price
ScopeThe biggest single driver. A focused MVP with one core flow is cheaper than a multi-product SaaS with admin, billing, and integrations.
PlatformsWeb alone is cheapest. Native iOS adds 30 to 50 percent. Native Android adds 30 to 50 percent. Cross-platform with React Native or Flutter is in between.
IntegrationsEach third-party integration (Stripe, Slack, Salesforce, Zoom, etc.) adds days, not weeks. We track integrations as line items.
AI featuresEvals, quality gates, and prompt tuning add three to four weeks compared to a non-AI product. Token costs are ongoing and reported monthly.
Design depthA new brand and design system costs more than an extension of an existing one. We will tell you which you actually need.
Ongoing supportA 30-day stabilisation window is included by default. A six-month retainer is optional and priced separately.

◆ Common questions

Pricing questions, answered.

Why do you publish ranges instead of fixed tiers?

Because we are honest. Fixed tiers either oversell small projects or undersell large ones. Ranges plus a written proposal force us and you to talk about scope before signing. The proposal locks the price.

Fixed price or time and materials?

Fixed price by default, scoped per phase. We absorb minor scope drift; major changes go through a written change order. Time and materials only when the scope genuinely cannot be defined up front (rare).

Who owns the code?

You do, from day one. Repository, deployment accounts, and listings are in your name. We work in a private fork until ready to merge.

How do you handle payment?

Typically 30 percent on signed proposal, 30 percent at the prototype, 30 percent at launch, and 10 percent after a 30-day stabilisation window. Adjustable for project shape. Invoiced in USD or GBP.

What happens if the project goes over budget?

We absorb minor drift. Major scope changes (new features, new platforms, integrations not in the SOW) are quoted in writing as a change order before any work starts. We do not surprise-bill.

Do you do payment milestones tied to deliverables?

Yes. Each milestone is a working artifact (signed proposal, clickable prototype, MVP build, public launch). You only release the milestone payment when you accept the deliverable.

Will I be charged for the discovery call?

No. The first 30-minute call and the proposal are free.

Can you give me a quote without a discovery call?

No. A range, yes (the four engagement types above). A real quote, no. We need 30 minutes to scope a project responsibly.

◆ Useful next reads

Make the right call.

Freelancer vs Agency

When a freelancer is the right call. When an agency is. Honest comparison.

MVP vs Full Build

When to ship an MVP first and when to commit to a full build.

Our process

Three phases (Discover, Build, Launch and Scale) and how each works.

◆ Let's talk

Have an idea?

Let's see if we can make it real together.

Bring your idea to life

Or email us at hello@thinkmakr.com